I love sharing stories about success that my customers have achieved over the years through the use of business analytics technology. But there’s one solution I can’t talk about, because everyone that uses it wants to keep it a secret….from their competitors.
Shhh! You didn’t hear this from me.
With over 100 Terabytes of data uploaded to Facebook daily, and over 230 million tweets on Twitter each day, there is a wealth of information available to us about what our customers think and feel about our products, our services, our industry, and our brand. The question is, without drowning in data, how do you find the insight that is relevant to you?
That’s what they are trying to keep secret.
Imagine, if by analyzing vast amounts of status updates, tweets, forum and blog posts, you uncovered an entirely new market segment you didn’t know you had. You could target that segment with new products and marketing campaigns to increase your sales revenue dramatically.
Imagine if a product you released to market received some unfair negative press, but through social media you found a group of independent, highly-respected individuals who had research to back up your claim. You could retweet, repost and “like” their published research until it became the prevalent opinion in the market.
Imagine if your customers were talking about a new product they wanted to buy that your competitor hadn’t caught on to yet. You could be the first to research, develop and release the new product to market, finding an entirely new revenue chain and capturing the customer base before your competitor has a chance to respond.
Imagine if the community was complaining about a service received by one of your major competitors. You could devise a new marketing campaign specifically addressing their weakness and capture new customers you previously hadn’t been able to attract.
This secret solution is the most robust social media analytics platform on the market – tapping into the large volumes of social media content to provide valuable insight into social sentiment, product and brand associations, and emerging topics in the market. Insight that can lead you to grow your business, enhance brand reputation, and improve customer experience.
Shhh! Don’t tell your competition!