I must confess I am, and always have been, an Enterprise gal. My entire career has been spent in the company of large organisations and big-name brands – Qantas, Australia Post, Telstra, NAB, ANZ, Vodafone, BHP, Toll…if you can recognise the logo, chances are I’ve worked with- or for- them in the past 13 years.
Like their small to mid-sized counterparts, large Enterprises can’t escape the fundamental challenge of meeting the analytical needs of departments with a department-sized budget. For many, an Enterprise-wide approach to analytics is simply not realistic. The challenge of course, is being able to meet the needs of the department, with the comfort that as the organisation grows, the departmental solution can scale to meet the changing needs of the business.