Behaviour Based Customer Insight: An open letter to my bank

To the bank that co-owns the roof over my head and holds my hard-earned savings, Please, stop sending me offers that are irrelevant to my financial position and my stage in life.  Stop communicating with me via mediums that I find outdated and inconvenient.  Most of all, stop treating me like just another customer and treat me like an individual that has chosen you to be my financial partner in life. All I ask is that you anticipate and service my financial needs.  Use what you know about me to deliver a seamless and interconnected engagement regardless of where or [...]