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Posts tagged ‘cognos consumer insight’

25
Jan
The Sentiment of Sport

The Sentiment of Sport

 

This week has been a crazy week for me – analyzing trends across our growth markets and busily setting our strategy for 2013. Which unfortunately meant I missed the controversial game between Sloane Stephens and Victoria Azarenka at the Australian Open yesterday. I was curious to know how the public had responded to her so called “medical time out” – but had no idea what time the “incident” had occurred.

Fortunately, IBM and Tennis Australia have been monitoring and analyzing public sentiment towards all of this year’s players throughout the course of the event, so it didn’t take long to find out!

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16
Oct
The Solution they want to keep Secret

The Solution they want to keep Secret

I love sharing stories about success that my customers have achieved over the years through the use of business analytics technology.  But there’s one solution I can’t talk about, because everyone that uses it wants to keep it a secret….from their competitors.

Shhh!  You didn’t hear this from me.

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6
Jun
Predicting Tall Poppies

Predicting Tall Poppies

A company is only as good as the employees it keeps.

For a long time, the world of analytics has focused on understanding the lifetime value of a customer to help organisations understand which ones are worth fighting for, and of those, which are at high risk of taking their money elsewhere.

Which begs the question, why aren’t we using the same techniques to understand the value an employee will bring to the organisation over the course of their career, and which of those tall poppies are at highest risk of leaving the organisation?

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