If my customers were to describe me using a single word it would be: “passionate“. And there is nothing that brings out the fire more so than hearing comments like: “It doesn’t matter what BI tool we choose, just get the data right.” or “The data warehouse is taking too long to build, just give them access to what you have.” The former is more common amongst IT and consultants, and the latter, a common view of business groups.
It was 10 years ago when I was first introduced the importance of balancing quality information with useful visualisation, which is why I’m amazed companies today still work with unbalanced solutions. It’s what I call the “Yin yang of BI”. Contrary to popular belief, Yin yang are not opposing forces like good and evil, but complementary opposites that interact within a greater whole, as part of a dynamic system.