Marketing in the era of Cognitive

People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?

Guide Dogs: Seeing more with cognitive insights

Like many organisations, Guiding Eyes for the Blind have been collecting data for decades in the hope that one day it would provide significant benefit - including volumes of complex genetic mapping, medical records, and journals and logs from thousands of puppy raisers, foster parents and trainers. Their hope - is that through data and insight they can lift the success rate of their guide-dog breeding program.