As I celebrate the end of an incredible nine years at IBM, it seemed only fitting I cave to the many requests I've had to collate some of the most popular articles published on katsinsight.com into a book, aptly named "kat bytes: One woman's love affair with data and analytics."
In a world where all businesses are digital and make data-driven decisions, how do you create and sustain a competitive advantage? Businesses today need to intrinsically understand, reason and learn - that is the foundation of cognitive.
Communication providers are facing difficult times as competition continues to intensify, giving customers increasing choice in selecting products and services. Most telcos offer similar services at similar prices, making it nearly impossible to find a sustainable competitive advantage based solely on price or products. Add to that the fact that new entrants to the market bring alternative services with an inherent ability to innovate faster than traditional communication providers. With unlimited access to information via the Internet and social media, consumers are well and truly calling the shots. Consumers expect quality experiences — with the brand, [...]
This is a story about transformation. About radically changing the way an organisation thinks about data and self-service. About embarking on a journey to leverage data to achieve business goals - in this case, providing a better customer experience and managing expenses.
This week I had the privilege of spending time with some of Australia & New Zealand's Chief Data Officers and up-and-coming data leaders - or as I like to refer to them, our corporate rockstars. The CDO Forum, hosted by Corinium, provided the perfect environment for an open dialogue on how far the CDO role had come, and sharing expertise on how to successfully drive organisational change to make data a strategic asset across the business.
Mobile-enabled consumers want you to know them and serve them better -- a successful mobile & analytics strategy is key to success.
Here are my Top 5 New Year Resolutions to help you successfully tap into the wealth of data available to you to make better decisions, more often.
Generation D organisations are data-rich, analytically driven, and setting new benchmarks in business performance.
With many clients achieving phenomenal business results from Big Data & Analytics, companies around the world are vying to get in the zone.
Analytics for everyone
Reduce the friction
Analytics in Sport
Analytics is a game changer