Customer Experience Analytics: Connecting you now…

Communication providers are facing difficult times as competition continues to intensify, giving customers increasing choice in selecting products and services. Most telcos offer similar services at similar prices, making it nearly impossible to find a sustainable competitive advantage based solely on price or products. Add to that the fact that new entrants to the market bring alternative services with an inherent ability to innovate faster than traditional communication providers. With unlimited access to information via the Internet and social media, consumers are well and truly calling the shots. Consumers expect quality experiences — with the brand, [...]

The Chief Data Officer (CDO): Tomorrow’s corporate rockstar

This week I had the privilege of spending time with some of Australia & New Zealand's Chief Data Officers and up-and-coming data leaders - or as I like to refer to them, our corporate rockstars. The CDO Forum, hosted by Corinium, provided the perfect environment for an open dialogue on how far the CDO role had come, and sharing expertise on how to successfully drive organisational change to make data a strategic asset across the business.