In my experience, there are five critical success factors that determine whether gamification will be successful.
In the Age of the Customer, Consumer is King, and CRM is your key to the kingdom. It is your choice in CRM, not ERP, that will determine how successfully you survive or thrive.
As I celebrate the end of an incredible nine years at IBM, it seemed only fitting I cave to the many requests I've had to collate some of the most popular articles published on katsinsight.com into a book, aptly named "kat bytes: One woman's love affair with data and analytics."
In a world where all businesses are digital and make data-driven decisions, how do you create and sustain a competitive advantage? Businesses today need to intrinsically understand, reason and learn - that is the foundation of cognitive.
Walking down the corridors at work last week I overheard the comment "That girl's got SaaS!" Hell yeah she does, and here's ten reasons why you should too.
IBM Insight 2015 kicks of with Twitter, Weather and Watson analytics.
Here are my Top 5 New Year Resolutions to help you successfully tap into the wealth of data available to you to make better decisions, more often.
Generation D organisations are data-rich, analytically driven, and setting new benchmarks in business performance.
How many mornings do you get to wake up and say to yourself, "Today, I'm going to make the world a better place!"? Today is that day.
As we wrap up yet another exciting year at IBM Insight 2014, here are my top 10 things you need to know from all the keynotes, announcements, demonstrations and client stories.
IBM launches Watson Analytics: a fast and easy way to investigate key trends, identify insight of statistical relevance, predict likely future events, and package it up with compelling visualizations.
What the IBM and Apple partnership means to clients wanting to leverage the power of big data and analytics.
With many clients achieving phenomenal business results from Big Data & Analytics, companies around the world are vying to get in the zone.
Analytics is not about the technology, it's about the business results. But the right technology can make the process of gaining insight timely and secure.