Like many organisations, Guiding Eyes for the Blind have been collecting data for decades in the hope that one day it would provide significant benefit - including volumes of complex genetic mapping, medical records, and journals and logs from thousands of puppy raisers, foster parents and trainers. Their hope - is that through data and insight they can lift the success rate of their guide-dog breeding program.
Relying on traditional ratings data and third-party analytics providers for audience insight is a losing strategy: you need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.
This week I had the privilege of spending time with some of Australia & New Zealand's Chief Data Officers and up-and-coming data leaders - or as I like to refer to them, our corporate rockstars. The CDO Forum, hosted by Corinium, provided the perfect environment for an open dialogue on how far the CDO role had come, and sharing expertise on how to successfully drive organisational change to make data a strategic asset across the business.
Behaviour-based Audience Insight enables TV broadcast networks to improve program content and maximise viewer experience.
With a typical carrot in Iowa traveling 16,000 miles from farm-to-fork, analytics is critical to creating more efficient systems to grow, distribute and purchase what we eat.
Fishing for Insight
Making customers happy