Marketing in the era of Cognitive

Marketing in the era of Cognitive

People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?
Marchesa says Yes to Cognitive Dress

Marchesa says “Yes!” to the Cognitive Dress

The Met Gala is a lavish fashion event hosted by Vogue in May each year to raise funds for the Metropolitan Museum of Art's Costume Institute in New York City. It marks the grand opening of the Costume Institute's annual fashion exhibit, which this year was themed "Manus x Machina: Fashion in an Age of Technology". So it was fitting that Marchesa and IBM would team up to test the theory that cognitive computing and artificial intelligence could be used to support the creative process of designing the perfect dress for the red carpet event.
IBM and MSFW talk Designer Data

IBM & MSFW talk Designer Data

This year, the Melbourne Spring Fashion Week (MSFW) learning program shifted to a whole new level with IBM sharing insights into Designer Data - specifically how to uncover hidden trends to help grow business in the retail sector.