People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?
The Met Gala is a lavish fashion event hosted by Vogue in May each year to raise funds for the Metropolitan Museum of Art's Costume Institute in New York City. It marks the grand opening of the Costume Institute's annual fashion exhibit, which this year was themed "Manus x Machina: Fashion in an Age of Technology". So it was fitting that Marchesa and IBM would team up to test the theory that cognitive computing and artificial intelligence could be used to support the creative process of designing the perfect dress for the red carpet event.
Linfox, Australia's largest privately owned logistics company, put focus on strategic planning to ensure smooth and agile operations for their clients.
Over the past few months, I’ve had the privilege of working with the City of Melbourne and a talented team from IBM to make this year’s Melbourne Spring Fashion Week one to remember.
This year, the Melbourne Spring Fashion Week (MSFW) learning program shifted to a whole new level with IBM sharing insights into Designer Data - specifically how to uncover hidden trends to help grow business in the retail sector.
Mobile-enabled consumers want you to know them and serve them better -- a successful mobile & analytics strategy is key to success.
Historically, technology geeks and fashionistas lived in very different social circles. So what does technology and fashion have in common that now finds them joined at the hip? YOU!
There is no doubt today's consumers are connected to the world. The question is: Are you connected to the world's consumers?
If your organization has not yet developed a cyborg-strategy, I suggest you reach for your smartphone and start connecting with someone who can help you get started.
Many industries today are changing at such a rapid pace, experts are struggling to keep up. Companies need to engage and address the needs and interests of the consumer or risk becoming irrelevant.
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