The IBM Information on Demand event kicked off this morning with inspiring stories in to what customers are achieving today and a taste of the technological innovations of tomorrow. We were encouraged to “Think BIG”, inspired by Conoco Philips’ use of satellite analytics to track and predict movement of icebergs, to Premier Inc. using healthcare analytics to better understand the cause of infections contracted in hospital in order to predict, prevent and save lives.
But there were three key notes that stood out from the keynote that I just had to share.
The title “Solution Architect” is one I’ve carried proudly for some time. After listening to a TED presentation on the way to work this morning, I’m thinking of changing it to “Outcome Architect”. I don’t design solutions, I design outcomes. And here’s why.
At the end of an amazing week in Germany spent welcoming our new Business Analytics Solution Architects to the family, I couldn’t help but reminisce about the rich and successful history of IBMers before them. So when I found myself sitting in the club lounge at Frankfurt airport waiting for my flight, I opened up the IBM family album and took a trip down memory lane.
The centennial celebration last year produced a wealth of information about the innovations in IBM‘s 100 year history. But it was the old TV commercials that had me in hysterics – much to the amusement of my fellow loungers.
Today, I had to drop into my local post office to send a parcel. Waiting in line I couldn’t help but notice the array of seemingly random items in front of me. Footballs, mini hammers, DVDs, children’s books – not exactly mail-related items.
It got me thinking – we talk about retailers using analytics to target customers with campaigns and offers they are most likely to accept. But what if you don’t know who your customer is?
Children learn through play. I see it everyday with my own kids – something as simple as a jigsaw puzzle teaches them problem solving skills and hand-eye coordination.
Watson, is IBM‘s baby. Through playing Jeopardy, he learned how to understand nuances in language, search through the depths of his knowledge and deliver a single, concise answer. And now that he’s all grown up, he’s off to medical school!
When a company’s viability is determined largely by its investment in physical assets, information about the asset is an asset in itself.
Today, information is captured throughout the life of an asset and its individual components – it’s how we use this information to make more informed decisions that can improve service levels and generate greater profits.
There are four key activities required to sweat an asset.
If you’ve even gone through the painful process of building a house, you would know that most architects don’t start a floorplan from scratch. More often than not, they’ll show you a series of blueprints similar to what you have in mind and make modifications in line with your vision.
They do this to save time and money, but also because it gives a good starting point and gets the conversation flowing. How often have you been asked “What do you want?” when you simply don’t know. But, given an example of what you could have, find it easily to pick out the flaws and suggest modifications.
Why should the design process for Business Analytics applications be any different?