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Posts from the ‘Industry Solutions’ Category

30
Jan
Fighting Skin Cancer with Visual Analytics

Fighting Skin Cancer with Visual Analytics

With 50,000km of coastline, Australia has some of the most beautiful beaches in the world.  And with our love of sport and outdoor adventure, it comes as no surprise that Australia also has one of the highest incidences of skin cancer in the world – two to three times the rates in Canada, the US and the UK.

1 in 2 Australian men and 1 in 3 Australian women will be diagnosed with cancer by the age of 85, which brings not only a significant loss of lives each year, but also costs the economy more than $3.8 billion in direct health system expense.

The sooner a skin cancer is identified and treated, the better chance of avoiding surgery and/or preventing death.  Fortunately, humans are pretty good at identifying positive and negative cases of skin cancer, with the highest level of accuracy achieved at 84%.  But imagine if we could increase the accuracy to more than 95%?  Given Australian GPs are faced with over 1 million patient consultations each year for skin cancer, that could translate into 110,000 more accurate diagnoses each year.

You can see why I’m really excited about the project that IBM Research and Memorial Sloan Kettering Cancer Center are currently working on – using visual analytics to increase the accuracy of skin cancer diagnosis.

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19
Jan
Serving up a superior experience at the Australian Open

Serving up a superior experience at the Australian Open

It’s that time of year again – time to slip on a shirt, slop on the sunscreen, slap on a hat, and head down to Melbourne’s newly renovated sporting precinct to revel in the summer excitement unique to the Australian Open.

Every year, the partnership between IBM and Tennis Australia produces innovative ways to engage audiences both at the event, and around the world – bringing the fans closer to the thrill of the game, the players and the community spirit.  This year is no different – with 8 years of Grand Slam data providing players the ability to fine-tune their game, giving fans insight into how their favourite player is progressing against key performance indicators, and monitoring how public sentiment changes throughout the game and the event.

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3
Dec
My Search for the Customer-activated Bank

My search for the Customer-activated Bank

I am currently in the process of financing our new family home, and have been advised by my broker the only way to “beat the banks” is to make the switch.  Peg large bank vs. little bank;  traditional bank vs. financial institution — make them fight for my business.  Which made me question:  Why do we treat what could be a life-long partnership with an “us vs. them” mentality?

A recent survey of over 4,000 C-suite Executives across 70 countries indicates that banking and financial institutions do in fact want long-term strategic relationships with their customers.  They highlighted their immediate priorities are to:

  1. Open up to customer influence;
  2. Pioneer digital-physical innovation; and
  3. Craft engaging customer experiences.

So what happened?

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4
Nov
Insights from IBM Insight 2014

Insights from IBM Insight 2014: 10 things you need to know

As we wrap up yet another exciting year at IBM Insight 2014, here are my top 10 things you need to know from all the keynotes, announcements, demonstrations and client stories.

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25
Sep
Taking education Mobile to support children with special needs

Taking education Mobile to support children with special needs

One of the aspects of my professional career I am most passionate about, is applying technology to make the world a better place.

Another little fact about me is that my second child is the same age as the original iPad!  It launched whilst I was on maternity leave, which I subsequently purchased and complained about the lack of quality applications available to distract my two-year old during baby nap times.  To which my husband promptly responded with: “So stop complaining and go write some apps for kids“.  Challenge accepted.

I taught myself the world of xCode and built the world’s first iPad YouTube application for kids – presenting only approved videos and blocking the unwanted and often inappropriate “recommended videos” so kids couldn’t find themselves watching videos of Thomas the Tank Engine being blown up by an artistic teenager with a webcam.

Not long after it launched, institutions from around the world working with children with disabilities started contacting me asking to sponsor their iPad programs.  The iPad was having a dramatic impact on the way children were able to learn and communicate with teachers and carers, and I was super excited to be able to help!

I was equally excited when I saw the announcement from my colleagues that we are working with Bancroft, a major provider of specialized services for people with intellectual and developmental disabilities in the US, to put mobile applications securely in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience.

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3
Sep
IBM Melbourne Spring Fashion Week

Geek Chic – Melbourne Spring Fashion Week wears IBM with style

Having worked in a male-dominated industry my entire career, surrounded by people with a love of all things technology, it was a breath of fresh Melbourne spring air when IBM was named the innovation and technology partner for Melbourne Spring Fashion Week (MSFW) for the next three years.

Historically, technology geeks and fashionistas lived in very different social circles.  So what does technology and fashion have in common that now finds them joined at the hip?  YOU!

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3
Feb
5 smarter steps from Farm-to-Fork

5 Steps to Smarter Food on your Fork

If, like me, you were raised to always finish the food on your plate because there were less fortunate children starving around the world, you would be horrified to know that in developed nations, 40% of all food produced is thrown away before it even makes it to your plate!

Add to that the knowledge that more than 70% of fresh-water usage is consumed trying to get food from farms on to your fork.  With a typical carrot in Iowa traveling 16,000 miles from farm-to-fork, do you really want to be eating that carbon footprint?

Fortunately, there are smarter ways to feed our families thanks to analytical insight.

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3
Sep
The Connected Consumer is King

The Connected Consumer is King

Many talk about the interesting trends in economies driven by consumerism – with the rise of consumer spending on domestic products and services, fueled by growing population and higher wage earners across many of world’s growth markets.

Couple this with the rise of Connected Consumers – those living a digital lifestyle who expect to be able to run their lives through a smart phone and will quickly (and publicly) comment on the value of your brand when you fail to support them in doing so.  Suddenly we find ourselves in an age where the Connected Consumer is King.

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21
Jun
Are You Cyborg Friendly

Are you cyborg-friendly?

Last week I had the privilege of seeing Tim Longhurst, a self-titled “Futurist”, present on the future of technology and innovation at IBM Pulse.

Through humor and candid reflections on the progress of technology, Tim went on to prove the vast majority of the audience technically qualified as “cyborgs” and posed a very interesting question for organizations today: “Are you cyborg-friendly?”

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28
May
Smarter Marketing with Armchair Analysis

Smarter Marketing with Armchair Analysis

Many industries today are changing at such a rapid pace, experts are struggling to keep up.  Advertising is one such industry.  Television is no longer the premier medium to get your message to market.  Companies need to engage and address the needs and interests of the consumer or risk becoming irrelevant.

Today, marketing is less about the one-to-many, and more about the one-to-one – it’s not about talking to- but with- the consumer.  Companies that thrive today have successfully moved to more pervasive, personalised marketing campaigns by tapping into the growth of smart phones and social media

And yet, as I sit in my state-of-the-art A380 headed for Dubai, one of the most innovative cities in the world, I am watching the same advertisement for Shangri-La Hotels that I’ve seen on every flight this year, before every movie I’ve watched, being shown to every passenger on every flight for this carrier.

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