One of the aspects of my professional career I am most passionate about, is applying technology to make the world a better place.
Another little fact about me is that my second child is the same age as the original iPad! It launched whilst I was on maternity leave, which I subsequently purchased and complained about the lack of quality applications available to distract my two-year old during baby nap times. To which my husband promptly responded with: “So stop complaining and go write some apps for kids“. Challenge accepted.
I taught myself the world of xCode and built the world’s first iPad YouTube application for kids – presenting only approved videos and blocking the unwanted and often inappropriate “recommended videos” so kids couldn’t find themselves watching videos of Thomas the Tank Engine being blown up by an artistic teenager with a webcam.
Not long after it launched, institutions from around the world working with children with disabilities started contacting me asking to sponsor their iPad programs. The iPad was having a dramatic impact on the way children were able to learn and communicate with teachers and carers, and I was super excited to be able to help!
I was equally excited when I saw the announcement from my colleagues that we are working with Bancroft, a major provider of specialized services for people with intellectual and developmental disabilities in the US, to put mobile applications securely in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience.
If, like me, you were raised to always finish the food on your plate because there were less fortunate children starving around the world, you would be horrified to know that in developed nations, 40% of all food produced is thrown away before it even makes it to your plate!
Add to that the knowledge that more than 70% of fresh-water usage is consumed trying to get food from farms on to your fork. With a typical carrot in Iowa traveling 16,000 miles from farm-to-fork, do you really want to be eating that carbon footprint?
Fortunately, there are smarter ways to feed our families thanks to analytical insight.
Many industries today are changing at such a rapid pace, experts are struggling to keep up. Advertising is one such industry. Television is no longer the premier medium to get your message to market. Companies need to engage and address the needs and interests of the consumer or risk becoming irrelevant.
Today, marketing is less about the one-to-many, and more about the one-to-one – it’s not about talking to- but with- the consumer. Companies that thrive today have successfully moved to more pervasive, personalised marketing campaigns by tapping into the growth of smart phones and social media
And yet, as I sit in my state-of-the-art A380 headed for Dubai, one of the most innovative cities in the world, I am watching the same advertisement for Shangri-La Hotels that I’ve seen on every flight this year, before every movie I’ve watched, being shown to every passenger on every flight for this carrier.
Summer means something different to each of us – for me it’s scorching temperatures, sprinklers, icy poles, and of course, the excitement of the Australian Open. It’s our first big sporting event of the year, and one that brings an influx of the world’s best as they battle it out in sweltering heat over long, drawn-out sets.
There’s only one thing better than being a Melbournian during the Australian Open, and that’s being a Melbourne-based IBMer. With a 20-year partnership between Tennis Australia and IBM, I have every excuse to drop tools and hit the courts, all in the name of research
Once a year, the man in the red suit holds all the power. Anyone who has kids knows what I’m talking about. We’ve all used (or experienced) the power of Santa to change behaviour, at least for a short period of time. For decades, poor Santa has been operating with a static set of data, often referred to as “The List”. But in the era of analytical insight, it’s even more important to behave – Santa doesn’t just have data, he has insight!
And he’s been taking a few tips from the local energy industry on how to turn insight into action.