The Sentiment of Sport
This week has been a crazy week for me – analyzing trends across our growth markets and busily setting our strategy for 2013. Which unfortunately meant I missed the controversial game between Sloane Stephens and Victoria Azarenka at the Australian Open yesterday. I was curious to know how the public had responded to her so called “medical time out” – but had no idea what time the “incident” had occurred.
Fortunately, IBM and Tennis Australia have been monitoring and analyzing public sentiment towards all of this year’s players throughout the course of the event, so it didn’t take long to find out!
NE1410S?
Summer means something different to each of us – for me it’s scorching temperatures, sprinklers, icy poles, and of course, the excitement of the Australian Open. It’s our first big sporting event of the year, and one that brings an influx of the world’s best as they battle it out in sweltering heat over long, drawn-out sets.
There’s only one thing better than being a Melbournian during the Australian Open, and that’s being a Melbourne-based IBMer. With a 20-year partnership between Tennis Australia and IBM, I have every excuse to drop tools and hit the courts, all in the name of research 
Santa’s Perfect Santa Sack
Once a year, the man in the red suit holds all the power. Anyone who has kids knows what I’m talking about. We’ve all used (or experienced) the power of Santa to change behaviour, at least for a short period of time. For decades, poor Santa has been operating with a static set of data, often referred to as “The List”. But in the era of analytical insight, it’s even more important to behave – Santa doesn’t just have data, he has insight!
And he’s been taking a few tips from the local energy industry on how to turn insight into action.
From the Silly Season comes Smarter Shopping
For retailers, the busy holiday season brings the opportunity for significant revenue, but also the added stress of making sure shelves are stocked to provide maximize returns. Which begs the question: how do you know what products should be stocked in which stores?
See my guest post on A Smarter Planet Blog to find out.
And Happy Holidays to all!
Mum’s McAnalytics
To celebrate my mother’s birthday, this post is dedicated to fixing one of her frustrations – being overwhelmed with information that delivers very little insight.
Have you ever found yourself in the situation where you’ve had to make an important business decision, IT have given you a 100-page report (that took months to develop) and yet you can’t find the one answer you need to make the right decision?
IBM IOD: Watson tackles skills gap
Gartner predicts 4.4 million jobs will be created by 2015 to support Big Data initiatives, and that at least a third of those can’t be filled unless we do something extraordinary to close the skills gap.
So what is IBM Watson going to do about it?
IBM IOD: 2 from Day 2
Two sessions at IBM IOD captured my interest today – one because it highlighted some new offerings that are super-sexy, and the other because I was presenting it!
IBM IOD: The key note from the keynote
The IBM Information on Demand event kicked off this morning with inspiring stories in to what customers are achieving today and a taste of the technological innovations of tomorrow. We were encouraged to “Think BIG”, inspired by Conoco Philips’ use of satellite analytics to track and predict movement of icebergs, to Premier Inc. using healthcare analytics to better understand the cause of infections contracted in hospital in order to predict, prevent and save lives.
But there were three key notes that stood out from the keynote that I just had to share.
The Solution they want to keep Secret
I love sharing stories about success that my customers have achieved over the years through the use of business analytics technology. But there’s one solution I can’t talk about, because everyone that uses it wants to keep it a secret….from their competitors.
Shhh! You didn’t hear this from me.
Actions speak louder than Analytics
You may have seen me tweet this week about how unlikely it was for me to find inspiration for my blog at the supermarket. I was wrong!
With two sick kids and a husband away for the weekend, I was looking for a smarter way to do my grocery shopping. I decided to try out the new “Click & Collect” approach – that is to order my groceries online and pick them up in store the following day. Everything was going according to plan – the website knew who I was, and knew from their loyalty program the items that I purchase regularly and suggested I include them in my basket. It also made recommendations on products I might like based on items I had in my shopping basket. Feeling like the supermarket chain knew me and my shopping needs, I happily paid for my groceries and went to collect them the following day.
The problem was, even with all that analytics and insight, they forgot to act.
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