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Posts from the ‘Industry Solutions’ Category

3
Feb
5 smarter steps from Farm-to-Fork

5 Steps to Smarter Food on your Fork

If, like me, you were raised to always finish the food on your plate because there were less fortunate children starving around the world, you would be horrified to know that in developed nations, 40% of all food produced is thrown away before it even makes it to your plate!

Add to that the knowledge that more than 70% of fresh-water usage is consumed trying to get food from farms on to your fork.  With a typical carrot in Iowa traveling 16,000 miles from farm-to-fork, do you really want to be eating that carbon footprint?

Fortunately, there are smarter ways to feed our families thanks to analytical insight.

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3
Sep
The Connected Consumer is King

The Connected Consumer is King

Many talk about the interesting trends in economies driven by consumerism – with the rise of consumer spending on domestic products and services, fueled by growing population and higher wage earners across many of world’s growth markets.

Couple this with the rise of Connected Consumers – those living a digital lifestyle who expect to be able to run their lives through a smart phone and will quickly (and publicly) comment on the value of your brand when you fail to support them in doing so.  Suddenly we find ourselves in an age where the Connected Consumer is King.

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21
Jun
Are You Cyborg Friendly

Are you cyborg-friendly?

Last week I had the privilege of seeing Tim Longhurst, a self-titled “Futurist”, present on the future of technology and innovation at IBM Pulse.

Through humor and candid reflections on the progress of technology, Tim went on to prove the vast majority of the audience technically qualified as “cyborgs” and posed a very interesting question for organizations today: “Are you cyborg-friendly?”

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28
May
Smarter Marketing with Armchair Analysis

Smarter Marketing with Armchair Analysis

Many industries today are changing at such a rapid pace, experts are struggling to keep up.  Advertising is one such industry.  Television is no longer the premier medium to get your message to market.  Companies need to engage and address the needs and interests of the consumer or risk becoming irrelevant.

Today, marketing is less about the one-to-many, and more about the one-to-one – it’s not about talking to- but with- the consumer.  Companies that thrive today have successfully moved to more pervasive, personalised marketing campaigns by tapping into the growth of smart phones and social media

And yet, as I sit in my state-of-the-art A380 headed for Dubai, one of the most innovative cities in the world, I am watching the same advertisement for Shangri-La Hotels that I’ve seen on every flight this year, before every movie I’ve watched, being shown to every passenger on every flight for this carrier.

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25
Jan
The Sentiment of Sport

The Sentiment of Sport

 

This week has been a crazy week for me – analyzing trends across our growth markets and busily setting our strategy for 2013. Which unfortunately meant I missed the controversial game between Sloane Stephens and Victoria Azarenka at the Australian Open yesterday. I was curious to know how the public had responded to her so called “medical time out” – but had no idea what time the “incident” had occurred.

Fortunately, IBM and Tennis Australia have been monitoring and analyzing public sentiment towards all of this year’s players throughout the course of the event, so it didn’t take long to find out!

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6
Jan
NE1410S

NE1410S?

Summer means something different to each of us – for me it’s scorching temperatures, sprinklers, icy poles, and of course, the excitement of the Australian Open.  It’s our first big sporting event of the year, and one that brings an influx of the world’s best as they battle it out in sweltering heat over long, drawn-out sets.

There’s only one thing better than being a Melbournian during the Australian Open, and that’s being a Melbourne-based IBMer.  With a 20-year partnership between Tennis Australia and IBM, I have every excuse to drop tools and hit the courts, all in the name of research :)

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21
Dec
Santas Perfect Santa Sack

Santa’s Perfect Santa Sack

Once a year, the man in the red suit holds all the power.  Anyone who has kids knows what I’m talking about.  We’ve all used (or experienced) the power of Santa to change behaviour, at least for a short period of time.  For decades, poor Santa has been operating with a static set of data, often referred to as “The List”.  But in the era of analytical insight, it’s even more important to behave – Santa doesn’t just have data, he has insight!

And he’s been taking a few tips from the local energy industry on how to turn insight into action.

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19
Dec
From the Silly Season comes Smarter Shopping

From the Silly Season comes Smarter Shopping

For retailers, the busy holiday season brings the opportunity for significant revenue, but also the added stress of making sure shelves are stocked to provide maximize returns. Which begs the question: how do you know what products should be stocked in which stores?

See my guest post on A Smarter Planet Blog to find out.

And Happy Holidays to all!

21
Nov
Mums McAnalytics

Mum’s McAnalytics

To celebrate my mother’s birthday, this post is dedicated to fixing one of her frustrations – being overwhelmed with information that delivers very little insight.

Have you ever found yourself in the situation where you’ve had to make an important business decision, IT have given you a 100-page report (that took months to develop) and yet you can’t find the one answer you need to make the right decision?

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26
Oct
IBM IOD Watson tackles skills gap

IBM IOD: Watson tackles skills gap

Gartner predicts 4.4 million jobs will be created by 2015 to support Big Data initiatives, and that at least a third of those can’t be filled unless we do something extraordinary to close the skills gap.

So what is IBM Watson going to do about it?

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