Here are the top 3 blog posts from 2016 that proved to be most popular.
In the Age of the Customer, Consumer is King, and CRM is your key to the kingdom. It is your choice in CRM, not ERP, that will determine how successfully you survive or thrive.
Carlo's Bakery went from a small family-run business to a 20 million dollar international empire. Salesforce helped them grow while maintaining the same level of personalised customer service.
The Age of the Customer has arrived. You have to master a customer-obsessed operation model to survive. George Colony, CEO, Forrester Research, shares why at Dreamforce 2016.
Last week I had the privilege of listening to Glen Comerford, the Marketing Analytics Manager for ING Direct, talk about their exciting journey to becoming one of the most customer-centric banks in Australia.
People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?
Relying on traditional ratings data and third-party analytics providers for audience insight is a losing strategy: you need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.
Linfox, Australia's largest privately owned logistics company, put focus on strategic planning to ensure smooth and agile operations for their clients.
Communication providers are facing difficult times as competition continues to intensify, giving customers increasing choice in selecting products and services. Most telcos offer similar services at similar prices, making it nearly impossible to find a sustainable competitive advantage based solely on price or products. Add to that the fact that new entrants to the market bring alternative services with an inherent ability to innovate faster than traditional communication providers. With unlimited access to information via the Internet and social media, consumers are well and truly calling the shots. Consumers expect quality experiences — with the brand, [...]
The Environmental Investigation Agency (EIA) use big data and analytics to visualize criminal networks to execute a coordinated effort to identify and stop illegal trade.
To the bank that co-owns the roof over my head and holds my hard-earned savings, Please, stop sending me offers that are irrelevant to my financial position and my stage in life. Stop communicating with me via mediums that I find outdated and inconvenient. Most of all, stop treating me like just another customer and treat me like an individual that has chosen you to be my financial partner in life. All I ask is that you anticipate and service my financial needs. Use what you know about me to deliver a seamless and interconnected engagement regardless of where or [...]
This year, the Melbourne Spring Fashion Week (MSFW) learning program shifted to a whole new level with IBM sharing insights into Designer Data - specifically how to uncover hidden trends to help grow business in the retail sector.
Behaviour-based Audience Insight enables TV broadcast networks to improve program content and maximise viewer experience.