Stand up for the rights of all Australians. Speak up for free speech and equality. And above all, give every person on this planet an Aussie “Fair go”.
In the government keynote at Salesforce World Tour in Sydney this week, a panel of thought leaders from the public sector took a refreshing perspective on the topic of Getting things done in Government. Here's some of the great insights I captured during the lively discussion.
In my experience, there are five critical success factors that determine whether gamification will be successful.
The right person for the job is not just someone that can do the job they're being hired for, but can also bring a greater level diversity to the table and strengthen the intellectual capacity of the leadership team.
Here are the top 3 blog posts from 2016 that proved to be most popular.
In the Age of the Customer, Consumer is King, and CRM is your key to the kingdom. It is your choice in CRM, not ERP, that will determine how successfully you survive or thrive.
Carlo's Bakery went from a small family-run business to a 20 million dollar international empire. Salesforce helped them grow while maintaining the same level of personalised customer service.
The Age of the Customer has arrived. You have to master a customer-obsessed operation model to survive. George Colony, CEO, Forrester Research, shares why at Dreamforce 2016.
As I celebrate the end of an incredible nine years at IBM, it seemed only fitting I cave to the many requests I've had to collate some of the most popular articles published on katsinsight.com into a book, aptly named "kat bytes: One woman's love affair with data and analytics."
A story of how a musical city created for just eight days provided the perfect real-life laboratory for applying big data principles, testing sustainability ideas and modeling sustainable cities.
Last week I had the privilege of listening to Glen Comerford, the Marketing Analytics Manager for ING Direct, talk about their exciting journey to becoming one of the most customer-centric banks in Australia.
People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?