One of the aspects of my professional career I am most passionate about, is applying technology to make the world a better place.
Another little fact about me is that my second child is the same age as the original iPad! It launched whilst I was on maternity leave, which I subsequently purchased and complained about the lack of quality applications available to distract my two-year old during baby nap times. To which my husband promptly responded with: “So stop complaining and go write some apps for kids“. Challenge accepted.
I taught myself the world of xCode and built the world’s first iPad YouTube application for kids – presenting only approved videos and blocking the unwanted and often inappropriate “recommended videos” so kids couldn’t find themselves watching videos of Thomas the Tank Engine being blown up by an artistic teenager with a webcam.
Not long after it launched, institutions from around the world working with children with disabilities started contacting me asking to sponsor their iPad programs. The iPad was having a dramatic impact on the way children were able to learn and communicate with teachers and carers, and I was super excited to be able to help!
I was equally excited when I saw the announcement from my colleagues that we are working with Bancroft, a major provider of specialized services for people with intellectual and developmental disabilities in the US, to put mobile applications securely in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience.
How often have you found yourself needing to make a key business decision, but don’t have the insight to back it up? You have the data, but it’s sitting in a spreadsheet in a format that doesn’t highlight key trends or statistical insight. You simply don’t have the time, or the long-term business need, to work through a structured analytical process to load and analyze it through formal Enterprise systems.
What you need is a fast and easy way to investigate key trends, identify insight of statistical relevance, predict likely future events, and package it up with compelling visualizations that help you communicate insight to others in the team. And you need to be able to do it on your own without the need of a statistical genius or farm of servers.
What you need is Watson – and he’s bringing the power of analytics to the people!
The techworld is abuzz with the announcement of IBM and Apple’s exclusive partnership to bring mobile applications to the Enterprise. The excitement is fueled by the prospect of super sexy mobile devices, powered by Enterprise-ready computing for mobile and analytics.
While there is much talk about what this collaboration will mean to the likes of Microsoft and Google, the question I am most interested in, is what impact will this have on my clients’ ability to leverage the power of analytics for improved business performance?
With many clients achieving phenomenal business results from Big Data & Analytics — 150% growth in revenue, 95% accuracy in sales forecasts, 98.5% on-time delivery to name just a few — companies around the world are trying to replicate the same super productive analytical state in order to achieve their own business goals.
To be successful, you need to understand- and get in- the analytical zone.
If, like me, you were raised to always finish the food on your plate because there were less fortunate children starving around the world, you would be horrified to know that in developed nations, 40% of all food produced is thrown away before it even makes it to your plate!
Add to that the knowledge that more than 70% of fresh-water usage is consumed trying to get food from farms on to your fork. With a typical carrot in Iowa traveling 16,000 miles from farm-to-fork, do you really want to be eating that carbon footprint?
Fortunately, there are smarter ways to feed our families thanks to analytical insight.
Seven months ago, I left my Business Analytics team to take on the role of Strategic Initiatives Leader for technical professionals and services across IBM’s growth markets. What I didn’t realize at the time, is that you can take the girl out of analytics, but you can’t take analytics out of the girl!
In this climate of rapidly advancing technology, in our business it’s essential that we equip our teams with the modern resources they need to be successful. Recently our leadership group were discussing this very topic, with the specific desire to understand what technology was needed where and by whom. After theorizing about which regions and teams might have various needs, my natural instinct kicked in – what does the data tell us?
Many industries today are changing at such a rapid pace, experts are struggling to keep up. Advertising is one such industry. Television is no longer the premier medium to get your message to market. Companies need to engage and address the needs and interests of the consumer or risk becoming irrelevant.
Today, marketing is less about the one-to-many, and more about the one-to-one – it’s not about talking to- but with- the consumer. Companies that thrive today have successfully moved to more pervasive, personalised marketing campaigns by tapping into the growth of smart phones and social media
And yet, as I sit in my state-of-the-art A380 headed for Dubai, one of the most innovative cities in the world, I am watching the same advertisement for Shangri-La Hotels that I’ve seen on every flight this year, before every movie I’ve watched, being shown to every passenger on every flight for this carrier.