In the Age of the Customer, Consumer is King, and CRM is your key to the kingdom. It is your choice in CRM, not ERP, that will determine how successfully you survive or thrive.
Carlo's Bakery went from a small family-run business to a 20 million dollar international empire. Salesforce helped them grow while maintaining the same level of personalised customer service.
The Age of the Customer has arrived. You have to master a customer-obsessed operation model to survive. George Colony, CEO, Forrester Research, shares why at Dreamforce 2016.
As I celebrate the end of an incredible nine years at IBM, it seemed only fitting I cave to the many requests I've had to collate some of the most popular articles published on katsinsight.com into a book, aptly named "kat bytes: One woman's love affair with data and analytics."
A story of how a musical city created for just eight days provided the perfect real-life laboratory for applying big data principles, testing sustainability ideas and modeling sustainable cities.
Last week I had the privilege of listening to Glen Comerford, the Marketing Analytics Manager for ING Direct, talk about their exciting journey to becoming one of the most customer-centric banks in Australia.
People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?
The Met Gala is a lavish fashion event hosted by Vogue in May each year to raise funds for the Metropolitan Museum of Art's Costume Institute in New York City. It marks the grand opening of the Costume Institute's annual fashion exhibit, which this year was themed "Manus x Machina: Fashion in an Age of Technology". So it was fitting that Marchesa and IBM would team up to test the theory that cognitive computing and artificial intelligence could be used to support the creative process of designing the perfect dress for the red carpet event.
Woodside use IBM Watson to help engineers make faster, more accurate fact-based decisions with access to over 30 years expertise captured in 28,000 project-related documents, understood, analysed and presented in seconds.
Like many organisations, Guiding Eyes for the Blind have been collecting data for decades in the hope that one day it would provide significant benefit - including volumes of complex genetic mapping, medical records, and journals and logs from thousands of puppy raisers, foster parents and trainers. Their hope - is that through data and insight they can lift the success rate of their guide-dog breeding program.
The newly announced partnership between Honda and IBM, will see over 160 sensors in F1 cars capture data ranging from driver timing and fuel flow rates, to engine performance, giving racing crews the chance to derive critical insight in order to improve strategies for the next race.
Relying on traditional ratings data and third-party analytics providers for audience insight is a losing strategy: you need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace.