Marketing in the era of Cognitive

Marketing in the era of Cognitive

People talk about digital disruption as if it’s the biggest challenge facing businesses today. Examples are plentiful - you only have to ask the taxi or hotel industry how much their business has been turned inside-out by the digital innovations brought to the table by Uber and AirBnB. But is it really the use of digital leading the disruption?
Marchesa says Yes to Cognitive Dress

Marchesa says “Yes!” to the Cognitive Dress

The Met Gala is a lavish fashion event hosted by Vogue in May each year to raise funds for the Metropolitan Museum of Art's Costume Institute in New York City. It marks the grand opening of the Costume Institute's annual fashion exhibit, which this year was themed "Manus x Machina: Fashion in an Age of Technology". So it was fitting that Marchesa and IBM would team up to test the theory that cognitive computing and artificial intelligence could be used to support the creative process of designing the perfect dress for the red carpet event.
Guide Dogs Seeing more with cognitive insights

Guide Dogs: Seeing more with cognitive insights

Like many organisations, Guiding Eyes for the Blind have been collecting data for decades in the hope that one day it would provide significant benefit - including volumes of complex genetic mapping, medical records, and journals and logs from thousands of puppy raisers, foster parents and trainers. Their hope - is that through data and insight they can lift the success rate of their guide-dog breeding program.
Katrina Read Racing

Honda Appoints IBM Watson To F1 Racing Team

The newly announced partnership between Honda and IBM, will see over 160 sensors in F1 cars capture data ranging from driver timing and fuel flow rates, to engine performance, giving racing crews the chance to derive critical insight in order to improve strategies for the next race.
Planning Budgeting and Forecasting Dinosnores

Planning, Budgeting and Forecasting Dinosnores

Every now and then you hear a story about a local organisation that leaves you thinking “I never knew they did that!” That was the case for me and a hundred of my closest friends at the IBM Finance Forum recently, where Paul Ryan, the Chief Financial Officer of the Australian Museum, gave us insight into their business, their mission, and how they tackle the difficult challenge of planning, budgeting and forecasting for the age of dinosaurs and beyond.